Korea MAT 2026

Global Material Handling Pioneer Jungheinrich Reinforces Long-Term Commitment in Korea with KOREA MAT 2026 Debut and Anton Brand Launch

• Jungheinrich to exhibit at KOREA MAT 2026 from 31 March to 3 April 2026, reaffirming its long-term commitment to the Korean market, its partners and customers
• Jungheinrich expands its Asia-Pacific portfolio with the launch of AntOn by Jungheinrich, as part of its Strategy 2030+¹  through strategic portfolio expansion
• Initial AntOn range for Korea includes 2.0t, 2.5t, 3.0t and 3.5t² lithium-ion counterbalance forklift trucks and a PTL 1.5 lithium-ion pallet truck; Portfolio set to expand towards a full product range
• Jungheinrich invites new distributors to join its AntOn partner network across Korea and the wider Asia-Pacific market
• The Korean Electric Material Handling market is projected to grow at CAGR 5.8% by 2030, underpinned by rising e-commerce demands, widespread automation adoption, and a government-backed shift towards electrified, environmentally sustainable logistics solutions.

Seoul, Korea, 31 March 2026 – Jungheinrich, a global leader in electric material handling solutions, announced today, its participation in KOREA MAT 2026 from 31 March to 3 April 2026, where it will debut its expanded portfolio and introduce AntOn by Jungheinrich to the Korean market for the first time. 

The showcase represents a key milestone in Jungheinrich’s growth strategy in Korea, as the company strengthens its investment in the Korean market. KOREA MAT 2026 will provide a platform for Jungheinrich to demonstrate how its dual-brand strategy, combining premium, high-performance solutions with value-focused offerings, addresses the evolving needs of Korea’s logistics and manufacturing sectors.

At the centre of this strategy is AntOn by Jungheinrich, a new value-focused brand designed to support cost-efficient and reliable solutions for everyday operations. The brand complements Jungheinrich’s premium portfolio, enabling customers to select solutions aligned to different operational requirements and budgets.

At Hall 9, Stand 9F301, Jungheinrich will showcase a selection of AntOn by Jungheinrich trucks alongside its premium Jungheinrich electric forklifts, reach and pallet trucks, safety and lithium ion energy systems along with automation and warehousing digital displays. 

The initial AntOn by Jungheinrich lineup for Korea includes CBH 2.0 and CBM 2.5, 3.0 and 3.5 tonne lithium ion counterbalance forklifts, offering travel speeds of up to 17 km/h and advanced battery systems for long operating hours and rapid charging. The PTL 1.5 lithium ion pallet truck provides 1,500 kg capacity and the option for a second battery slot for continuous operation. The AntOn portfolio will continue to expand toward a full product range.

Demand for electrified and value driven material handling solutions continues to rise in Korea as businesses modernise fleets, expand automation and move away from internal combustion trucks. The electric material handling segment is projected to grow at a CAGR of 5.8% through 2030.

Korea’s material handling sector continues to show strong growth potential, driven by rapid e commerce expansion, labour shortages, rising safety requirements and the national shift toward sustainable and electrified logistics.

Building on this and two decades of presence through a trusted partner network, Jungheinrich is now entering a new phase of investment to support Korea’s fast growing warehousing, logistics and manufacturing sectors. This includes enhancing service coverage, strengthening partner support, and introducing an expanded product range tailored to evolving customer requirements.

“With over 70 years of global expertise, Jungheinrich continues to lead in high tech, fully electric and automated material handling solutions. Korea is a key growth market for us, and the launch of AntOn by Jungheinrich expands our ability to support customers and partners with reliable, value focused options alongside our premium solutions,” said Benedict Kothe, Managing Director, Jungheinrich Singapore, Malaysia, Korea and Partners.

He added, ‘’KOREA MAT 2026 is the ideal platform for us to demonstrate our commitment and strengthen partnerships across the country.”
Jungheinrich is also inviting new distributors to join the AntOn distributor network across Korea, complementing its existing partner ecosystem and widening access to value focused solutions.

“As AntOn by Jungheinrich enters the Korean market, we welcome new distributors who want to represent a reliable, value driven brand backed by Jungheinrich’s global expertise and service support. We invite interested distributors to meet our team at KOREA MAT and explore the opportunities ahead,” said Peter Yim, General Manager, Jungheinrich Korea.

Throughout the exhibition, Jungheinrich will host customer engagements, distributor discussions and meetings with industry and government stakeholders, providing opportunities to explore collaboration and business opportunities.

For more information on Jungheinrich Korea, please visit: www.jungheinrich-korea.co.kr

Interested in becoming an AntOn distributor? Please contact us directly at marketing@jungheinrich-korea.co.kr.

¹As part of Strategy 2030+, Jungheinrich is targeting revenues of 10 billion euros and an EBIT ROS of 10 per cent on an organic basis by 2030, by building on its deep roots and great potential to transform into an even stronger global partner for its customers, delivering material handling solutions of exceptional value.
²Where used, t denotes tonne.